{"id":268,"date":"2021-02-17T12:48:00","date_gmt":"2021-02-17T12:48:00","guid":{"rendered":"https:\/\/www.snapblooms.com\/snapblogs\/?p=268"},"modified":"2025-01-15T11:31:01","modified_gmt":"2025-01-15T11:31:01","slug":"why-online-flower-delivery-is-the-new-norm-for-flower-shop-owners","status":"publish","type":"post","link":"https:\/\/www.snapblooms.com\/blog\/why-online-flower-delivery-is-the-new-norm-for-flower-shop-owners\/","title":{"rendered":"Why Online Flower Delivery Is the New Norm for Flower Shop Owners?"},"content":{"rendered":"\n<p>In the times of Covid-19, businesses across industries have been forced to build out their digital shopfronts. In fact, US ecommerce grew by 44% from 2019-2020 (almost triple the 15.1% jump from 2018-2019), representing 21.3% of total retail sales for the year.<\/p>\n\n\n\n<p>Traditional flower shops are no stranger to this either &#8211; as the flower industry grows and customers move increasingly&nbsp;<strong>online florists<\/strong>&nbsp;are taking this leap and going digital. Given that the&nbsp;<strong>floral gifting market in the US<\/strong>&nbsp;is expected to grow at a CAGR of over 5% from 2020-2025, it\u2019s no surprise that florists are embracing the online model and meeting their customers where they are.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\r\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\r\n<label for=\"ez-toc-cssicon-toggle-item-6a04caba43d08\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a04caba43d08\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.snapblooms.com\/blog\/why-online-flower-delivery-is-the-new-norm-for-flower-shop-owners\/#Reasons_why_online_flower_delivery_is_the_new_norm_for_flower_shops\" >Reasons why&nbsp;online flower delivery&nbsp;is the new norm for&nbsp;flower shops<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.snapblooms.com\/blog\/why-online-flower-delivery-is-the-new-norm-for-flower-shop-owners\/#1_Its_Convenient_for_Flowers_Shops\" >1. It\u2019s Convenient for Flowers Shops<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.snapblooms.com\/blog\/why-online-flower-delivery-is-the-new-norm-for-flower-shop-owners\/#2_You_Can_Expand_Your_Customer_Base\" >2. You Can Expand Your Customer Base<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.snapblooms.com\/blog\/why-online-flower-delivery-is-the-new-norm-for-flower-shop-owners\/#3_Your_Customers_Get_Round-the-Clock_Service\" >3. Your Customers Get Round-the-Clock Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.snapblooms.com\/blog\/why-online-flower-delivery-is-the-new-norm-for-flower-shop-owners\/#4_You_Can_Provide_Better_Value\" >4. You Can Provide Better Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.snapblooms.com\/blog\/why-online-flower-delivery-is-the-new-norm-for-flower-shop-owners\/#5_You_Can_Leverage_the_Power_of_Third-party_Platforms\" >5. You Can Leverage the Power of Third-party Platforms<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\r\n<h2><span class=\"ez-toc-section\" id=\"Reasons_why_online_flower_delivery_is_the_new_norm_for_flower_shops\"><\/span><strong>Reasons why<a rel=\"noreferrer noopener\" href=\"https:\/\/www.snapblooms.com\/\" target=\"_blank\">&nbsp;<\/a>online flower delivery&nbsp;is the new norm for&nbsp;flower shops<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"931\" height=\"605\" data-public-id=\"Flower-Shop-Owners-\/Flower-Shop-Owners-.png\" loading=\"lazy\" src=\"https:\/\/res.cloudinary.com\/dizexseir\/images\/w_931,h_605,c_scale\/f_auto,q_auto\/v1639034820\/Flower-Shop-Owners-\/Flower-Shop-Owners-.png?_i=AA\" alt=\"\" class=\"wp-post-268 wp-image-1452\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1639034820\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/dizexseir\/images\/w_931,h_605,c_scale\/f_auto,q_auto\/v1639034820\/Flower-Shop-Owners-\/Flower-Shop-Owners-.png?_i=AA 931w, https:\/\/res.cloudinary.com\/dizexseir\/images\/w_848,h_551,c_scale\/f_auto,q_auto\/v1639034820\/Flower-Shop-Owners-\/Flower-Shop-Owners-.png?_i=AA 848w, https:\/\/res.cloudinary.com\/dizexseir\/images\/w_648,h_421,c_scale\/f_auto,q_auto\/v1639034820\/Flower-Shop-Owners-\/Flower-Shop-Owners-.png?_i=AA 648w, https:\/\/res.cloudinary.com\/dizexseir\/images\/w_448,h_291,c_scale\/f_auto,q_auto\/v1639034820\/Flower-Shop-Owners-\/Flower-Shop-Owners-.png?_i=AA 448w, https:\/\/res.cloudinary.com\/dizexseir\/images\/w_248,h_161,c_scale\/f_auto,q_auto\/v1639034820\/Flower-Shop-Owners-\/Flower-Shop-Owners-.png?_i=AA 248w\" sizes=\"(max-width: 931px) 100vw, 931px\" \/><figcaption>Reasons why online flower delivery&nbsp;is the new norm <\/figcaption><\/figure>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1_Its_Convenient_for_Flowers_Shops\"><\/span><strong>1. It\u2019s Convenient for Flowers Shops<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Gone are the days when people would insist on seeing, feeling, and smelling their flowers in person. In 2021, convenience is king, and businesses that don&#8217;t provide an easy shopping experience will miss out.<\/p>\n\n\n\n<p>Consumers are buying everything they can online, whether that\u2019s flowers, furniture, or their weekly food shop. By allowing your customers to make an\u00a0<strong><a href=\"https:\/\/www.snapblooms.com\/\">Order Flowers Online for Delivery<\/a><\/strong>, you provide them with the convenience that\u2019s not only commonplace &#8211; but widely expected &#8211; in a world increasingly dominated by e-commerce.<\/p>\n\n\n\n<p>Florists can also enhance the online shopping experience with tools like an <strong><a href=\"https:\/\/www.adobe.com\/products\/firefly\/features\/text-to-image.html\">AI image generator<\/a><\/strong>, which can help customers visualize how their floral arrangements will look, making the process even more convenient and personalized.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"2_You_Can_Expand_Your_Customer_Base\"><\/span><strong>2. You Can Expand Your Customer Base<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before&nbsp;<strong>Florist online stores<\/strong>, consumers would more often than not buy from the closest florist to them and stick to that one as their shop of choice. With access to an online platform, customers from a much farther radius can discover a florist\u2019s repertoire, and get those&nbsp;flowers delivered&nbsp;to their own homes.<\/p>\n\n\n\n<p><strong>Read More: <a href=\"https:\/\/www.snapblooms.com\/blog\/where-can-i-buy-flowers-online-in-the-usa\/\">Where Can I Buy Flowers Online In The USA?<\/a><\/strong><\/p>\n\n\n\n<p>Going online also means you can leverage the true <strong>power of digital marketing<\/strong>, and attract a wider audience through things like social media marketing, email campaigns, and digital advertising.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"3_Your_Customers_Get_Round-the-Clock_Service\"><\/span><strong>3. Your Customers Get Round-the-Clock Service<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We\u2019ve all been there &#8211; remembering someone\u2019s <a href=\"https:\/\/www.snapblooms.com\/occasions\/birthday-flower-arrangements\/flower-delivery\/32899\"><strong>birthday<\/strong> <\/a>or your <a href=\"https:\/\/www.snapblooms.com\/occasions\/anniversary-flower-delivery\/flower-delivery\/32843\"><strong>anniversary<\/strong><\/a> at the last minute, well after the stores have closed.&nbsp;<strong>Online flower delivery<\/strong>&nbsp;can help your customers in those stressful moments, as they simply have to open your website to make that order at the click of a button.<\/p>\n\n\n\n<p>Going digital also means florists can provide online customer service, be it through customer service chat agents or chatbots. This level of accessibility is now essential for any business that wants to keep its customers happy &#8211; especially as 64% of internet users say that 24-hour service is the best feature of chatbots.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"4_You_Can_Provide_Better_Value\"><\/span> <strong>4. You Can Provide Better Value<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Online flower orders&nbsp;are similar to shoppers doing self check-out in a brick and mortar store &#8211; it\u2019s convenient for the customer, and the business saves time spent on each sale. These savings can then be passed onto the customer, who still receives high-quality flowers.<\/p>\n\n\n\n<p>In addition, when ordering online, customers have more access to variety compared to what they might find on display in a physical store. Many florist website providers such as&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.hanafloristpos.com\/\" target=\"_blank\"><strong>Hana Florist POS<\/strong><\/a>&nbsp;come with options that allow the business owner to regulate online options and make necessary restrictions according to availability within the customer management system (CMS).<\/p>\n\n\n\n<p><strong>Read More: <a href=\"https:\/\/www.snapblooms.com\/blog\/where-is-the-best-place-to-buy-fresh-flowers\/\">Best Place to Buy Fresh Flowers<\/a> <\/strong><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"5_You_Can_Leverage_the_Power_of_Third-party_Platforms\"><\/span><strong>5. You Can Leverage the Power of Third-party Platforms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Opening a digital storefront doesn\u2019t mean you have to build your platform\u2019s entire front and back end from scratch. Platforms give florists all the functionality they need&nbsp;to keep operations smooth and CX seamless, including a mobile app for real-time delivery confirmation, digital signatures, and the ability to send photos of the flowers to the customer prior to delivery.<\/p>\n\n\n\n<p>Not only this, but florists also use the power of these state-of-the-art systems to market to customers and benefit from repeat business through things like email campaigns and content marketing. For example, you can use these platforms to remind a past customer about an upcoming birthday that they had previously sent flowers for. With the cost of acquiring business from existing customers estimated to be one-fifth of the costs of acquiring a new customer, this is a critical approach to adopt for small businesses.<\/p>\n\n\n\n<p>Not to mention, you\u2019ll get access to reporting and analytics about your site visitors so you can better adapt and tailor their digital experience to your customer base.<\/p>\n\n\n\n<p><strong>Also Read: <a href=\"https:\/\/www.snapblooms.com\/blog\/some-happy-times-to-consider-giving-flowers\/\">Happy Times to Consider Giving Flowers<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the times of Covid-19, businesses across industries have been forced to build out their digital shopfronts. In fact, US ecommerce grew by 44% from 2019-2020 (almost triple the 15.1% jump from 2018-2019), representing 21.3% of total retail sales for the year. Traditional flower shops are no stranger to this either &#8211; as the flower [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"tdm_status":"","tdm_grid_status":""},"categories":[31],"tags":[67,68,53],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Why Online Flower Delivery Is the New Norm for Flower Shop Owners? - SnapBlooms Blogs<\/title>\r\n<meta name=\"description\" content=\"Let\u2019s look at the top reasons why online flower delivery is the new norm for flower shops today.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.snapblooms.com\/blog\/why-online-flower-delivery-is-the-new-norm-for-flower-shop-owners\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Why Online Flower Delivery Is the New Norm for Flower Shop Owners? 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